Wcommerce Seller Academy
Day 8 of 30
Day 8 · Week 2 · Craft Techniques
Welcome to Week 2 — Craft Techniques.
Hand block printing in progress on cotton fabric — Bagru, Sanganeri, Ajrakh styles
🖐️

One stamp at a time

WEEK 2 · CRAFT TECHNIQUES

Block Printing —
Where Each Stamp Is the Signature

Wooden block. Natural dye. One press. Repeated by hand, never identical.

The Concept
Block printing = pattern by hand-stamping Take a carved wooden block. Dip it in dye. Stamp it onto fabric. Repeat across the length of cloth, by hand. Each colour needs its own block, so a four-colour piece takes four stamping passes. The slight unevenness between stamps is not a defect — it's the proof it was made by a human.
Hand · Block · Dye · Repeat
= Block-Printed
If the pattern is perfectly identical end-to-end, it's screen-printed, not block-printed.
Visual Guide

The Three Block-Printing Traditions

Simplest → Most complex (process steps)
Sanganeri 4–6 colours
Fine floral · Rajasthan☀️ Summer wear
Bagru 3–5 colours
Mud-resist · Rajasthan🎉 Earthy tones
Ajrakh 14–21 stages
Do-rukha · Gujarat & Sindh👑 Heirloom
← Quicker processSlower & more layered →
Side by Side

Three Traditions to Know

Sanganeri block print — fine floral on white-ground cotton from Rajasthan
🌸

Sanganeri

FINE
floral
Sanganeri
Rajasthan · white ground
☀️ SummerDelicateWhite base
Bagru block print — mud-resist natural dye on earthy cotton from Rajasthan
🟫

Bagru

MUD
resist
Bagru
Rajasthan · earthy tones
🌿 Natural dyeMud-resistIndigo + red
Ajrakh do-rukha — both sides equally vivid, geometric block print
🔷

Ajrakh

21
stages
Ajrakh
Gujarat & Sindh · do-rukha
👑 HeirloomReversibleGeometric
Machine screen-print for comparison — perfectly identical repeats
🖨️

Screen-print

NOT
hand-done
Screen-Print
Pan-India · machine
❌ Not hand-doneUniformLower price
How to Tell Hand Block from Machine Print
Tell-taleHand BlockScreen Print
Pattern repeats
End-to-end consistency
Slightly off Perfect
Colour intensity
From stamp to stamp
Varies Uniform
Edges of motif
Crisp vs soft
Soft, slight bleed Razor-sharp
Back of fabric
Penetration of dye
Dye visible Only on top
Smell when wet
Natural vs chemical
Vegetal (if natural dye) Chemical
Ajrakh: both sides
Do-rukha = real
Equally vivid One side only
Put It to Work

How to Use This in Your Store

Your Brand Edge
When a customer asks “is this really hand-printed?” — don't just nod. Name the test. Point to the corner where the pattern shifts a hair. Show her the dye on the back. That's the moment she stops checking other stores. You become her trusted source for block-printed pieces.
"Look at this border — see how the flower is a hair off here versus there? That's the wooden block being stamped twice; a machine print would be identical every repeat. The unevenness is the proof a human made it. This is real Sanganeri."
💡
Remember this always: Hand block-printed fabric is never perfectly identical. The slight unevenness is the signature, not the flaw. When you name the test (pattern shift, dye on the back, do-rukha for Ajrakh), you become the trusted brand owner customers come back to.
Day 8 Quiz

Check What You Learned

3 questions · Mark your attendance · Keep your streak alive 🔥

Question 1 of 3
Bagru block printing is from:
A
Gujarat
B
Rajasthan
C
Tamil Nadu
D
Bengal
Question 2 of 3
Ajrakh is identified by:
A
Pink colour
B
Same pattern equally vivid on both sides
C
Gold thread
D
Silk fabric
Question 3 of 3
A printed fabric perfectly identical on every repeat is most likely:
A
Hand block-printed
B
Screen-printed by machine
C
Hand-embroidered
D
Naturally dyed
Your WhatsApp Number
+91
Use the 10-digit number you have on this WhatsApp channel (no +91, no spaces) — this marks your Day 8 attendance.
📲
Know Someone Curious About Fashion?

These 30 lessons are free. They’re for anyone curious about fashion — or thinking about starting their own brand. Forward this to a friend who’d love to learn.

Copy & Forward on WhatsApp
Hey! Day 8 of the Wcommerce Seller Academy 30-day craft series — today we started Week 2 (Craft Techniques) with hand block printing. Bagru, Sanganeri, Ajrakh — how to tell each one, and how to spot a machine print pretending to be hand-done. Free and useful for any fashion store. Join the channel here 👇 https://whatsapp.com/channel/0029VbBkooA4IBhEX9wCTV0U 🖐️
📤 Forward this → help a friend learn fashion the right way.