Day 25 of 30
Day 25 · Week 4 · Know Before You Stock
A GI tag = legal proof of where the craft is from. The government’s seal on the karigar’s region.
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Week 4 · Know Before You Stock
WEEK 4 · KNOW BEFORE YOU STOCK
GI Tags Explained —
Craft, Protected by Law
Geographical Indication tags are legal seals of origin. They say: only craft made in this region by these communities can carry this name. Here’s the textile GI list.
The Concept
GI = Geographical Indication. A legal tag that protects craft tied to a region.
A Geographical Indication (GI) tag is a legal protection given under Indian law (GI Act, 1999) for products with a specific geographical origin and qualities tied to that origin. Only products genuinely made in the protected region by registered producers can use the GI name. Banarasi sarees, Kanjivaram silk, Pochampally Ikat, Pashmina shawls, Madhubani paintings — all GI-tagged. When you sell something with a GI name, the customer is buying both the craft AND the legal certification that it’s from where it claims. India has 400+ GI tags across crafts. The textile and handicraft ones matter most for fashion brand owners.
Region + Tradition + Legal Protection
= GI Tag
Protected under the GI Act, 1999.
Visual Guide
GI Tag Recognition — Niche → Iconic
GI Tag Recognition — Niche → Iconic
~50,000 weavers protected🧶 Weave
Folk art, women-led tradition🎨 Art
Korvai join + mulberry silk🌺 Silk
Mughal motifs, brocade weave🥻 Brocade
Changthangi goat under-fleece🧣 Wool
← Lesser knownWorld-famous →
Side by Side
Four Fashion GIs to Know by Heart
🥻
Banarasi
2009
GI year
Banarasi Saree
Varanasi, Uttar Pradesh
🏛️ GI-taggedBrocadeSilk + zari
🌺
Kanjivaram
2005
GI year
Kanjivaram Silk
Kanchipuram, Tamil Nadu
🏛️ GI-taggedMulberry silkKorvai join
🧶
Pochampally
2005
GI year
Pochampally Ikat
Telangana
🏛️ GI-taggedResist-dyeGeometric
🧣
Pashmina
2008
GI year
Kashmir Pashmina
Ladakh + Kashmir Valley
🏛️ GI-taggedHand-spunChangthangi goat
Top Fashion GIs — Quick Reference
| GI Tag | Region | Year & Type |
|---|---|---|
Banarasi Saree |
Varanasi, Uttar Pradesh | 2009 · silk brocade |
Kanjivaram Silk |
Kanchipuram, Tamil Nadu | 2005 · mulberry silk saree |
Pochampally Ikat |
Bhoodan Pochampally, Telangana | 2005 · resist-dye weave |
Pashmina |
Ladakh + Kashmir | 2008 · fine wool shawl |
Chanderi Saree |
Chanderi, Madhya Pradesh | 2005 · cotton-silk blend |
Madhubani Painting |
Mithila, Bihar | 2007 · folk art |
Bagh Print |
Bagh, Madhya Pradesh | 2008 · hand block print |
Kani Shawl |
Kashmir | 2008 · twill-tapestry weave |
Put It to Work
How to Use This in Your Store
Your Brand Edge
When a customer asks why a Banarasi or Kanjivaram costs more than a similar-looking saree, the GI tag is your strongest line. Don’t just say ‘original’ — say ‘GI-tagged’. That single phrase carries legal weight. The government protects it. The karigars in that region are the only ones allowed to make it. The MRP includes that protection — that’s why it’s not the same as the ‘Banarasi-style’ saree in the next shop.
“Madam ye Banarasi GI-tagged hai. Matlab Government of India ne legally protect kiya hai — sirf Varanasi ke registered weavers hi is naam se bech sakte hain. Jo ‘Banarasi-style’ bolte hain woh actually Surat ka powerloom hota hai. Difference yahi hai — aur MRP mein woh protection bhi included hai.”
Remember this always: A GI tag is a legal seal of origin. Only producers in the protected region can use the name. Banarasi, Kanjivaram, Pochampally, Pashmina, Chanderi, Madhubani — the most important fashion GIs to know. The phrase ‘GI-tagged’ carries weight in any customer conversation.
Day 25 Quiz
Check What You Learned
3 questions · Mark your attendance · Keep your streak alive 🔥
Question 1 of 3
A GI (Geographical Indication) tag means:
A
The product is exported
B
The product’s name is legally protected to its region of origin
C
The product is hand-made
D
The product is sold by the government
Question 2 of 3
Which of these is GI-tagged for Varanasi, Uttar Pradesh?
A
Kanjivaram
B
Banarasi Saree
C
Pochampally Ikat
D
Madhubani Painting
Question 3 of 3
Pashmina is GI-tagged for:
A
Gujarat
B
Ladakh + Kashmir
C
Rajasthan
D
West Bengal
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