Day 23 of 30
Day 23 · Week 4 · Know Before You Stock
Quality always shows in 5 places — once you know where to look.
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Week 4 · Know Before You Stock
WEEK 4 · KNOW BEFORE YOU STOCK
Identifying Quality —
The 5 Tells of Real Craft
Handfeel. Weight. Finish. Edge. Back-of-fabric. Quality leaves marks in all five places — you just have to know where to look.
The Concept
Quality = how the maker spent time on the parts you don’t see at first glance.
Real craft quality is not one big sign — it’s five small ones. The cheap version cuts corners on the back of the fabric, the edge finishing, the weight of the yarn. The real one spends time exactly there. The trained eye doesn’t need to be fancy — she just knows the 5 places to check. Once you learn them, every piece tells you its quality story in under a minute. This is the literacy that lets you describe a saree on a customer DM with confidence: “ye palla dekho, edges finished hain, back side bhi neat hai, weight bhi proper hai.”
Handfeel + Weight + Finish + Edge + Back
= 5 Quality Tells
The five places real craft always shows.
Visual Guide
Where Quality Shows — Low → High Detail
Where Quality Shows — Low → High Detail
Smooth, supple, lived-in🤲 Touch
Heavier = more yarn per inch⚖️ Hold
Even sheen, no broken threads✨ Surface
Tight, hand-finished hem📏 Edge
Almost as clean as the front🔄 Back
← Surface checksDeep checks →
Side by Side
Four Things a Trained Eye Always Checks
🤲
Handfeel
TOUCH
first check
Handfeel Test
Run the cloth between thumb & finger
🤲 First 2 secSuppleNo stiffness
⚖️
Weight
HEFT
weight check
Weight in Hand
Hold the saree at one corner, let it fall
⚖️ Yarn densityDrapeReal silk > polyester
📏
Edge
EDGE
finishing
Selvedge & Palla
Look at the woven edge and the palla finish
📏 Hand-finishedTight hemNo loose threads
🔄
Back
BACK
flip it
Back-of-Fabric
Turn the saree inside-out
🔄 Reverse sideClean backNo knots
The 5 Quality Tells — Quick Reference
| Where to Check | Real Craft | Cheap Imitation |
|---|---|---|
Handfeel Touch in first 2 seconds |
Supple, slightly cool, lived-in | Stiff, plastic-y, too smooth |
Weight Hold one corner, let it drape |
Heavier — more yarn per inch | Light, flimsy, floats too much |
Finish Surface sheen |
Even, soft, no shiny spots | Patchy shine, machine-glaze |
Edge / Selvedge Look at the woven edge |
Tight, neat, often hand-stitched | Loose, frayed, glue-finished |
Back-of-fabric Flip it inside-out |
Almost as clean as the front | Knots, threads, mess |
Put It to Work
How to Use This in Your Store
Your Brand Edge
When a customer asks “is this real craft?”, don’t answer with a sentence. Walk her through the 5 tells. Touch, weight, finish, edge, back. Each one is 10 seconds. By the end she has done the check herself — not just heard your word for it. That’s how an MRP starts to make sense to her: not because you said so, but because she felt it.
“Didi ek minute — ye 5 cheez check kariye. Handfeel kaisi hai, weight kaisi hai, edges kaisi finished hain, palla kaisi hai, aur ulta karke back side dekho. Real craft har jagah neat dikhega. Yeh hi reason hai ki MRP itna hai — karigar ne har detail pe time diya hai.”
Remember this always: Quality shows in 5 places — handfeel, weight, finish, edge, and back. The cheap version cuts corners exactly where the real one spends time. Learn the 5 checks once and every saree tells you its story in under a minute.
Day 23 Quiz
Check What You Learned
3 questions · Mark your attendance · Keep your streak alive 🔥
Question 1 of 3
The 5 places quality always shows are:
A
Price tag, brand name, packaging, store, ad
B
Handfeel, weight, finish, edge, back-of-fabric
C
Colour, design, motif, region, fabric
D
Shipping, returns, reviews, ratings, photos
Question 2 of 3
Why do you check the back-of-fabric?
A
To find a hidden label
B
It’s where corner-cutting shows up first — knots, loose threads
C
To check the colour
D
It’s where the price tag is sewn
Question 3 of 3
How should you respond when a customer asks “is this real craft”?
A
Show her your certificate of authenticity
B
Walk her through the 5 quality checks herself
C
Tell her your brand never sells fakes
D
Offer her a discount to prove your confidence
Your WhatsApp Number
+91
Use the 10-digit number you have on this WhatsApp channel (no +91, no spaces) — this marks your Day 23 attendance.