Different cocoons. Different feel. Different story to tell your customer.
The Concept
Momme = the weight of silk fabric
Silk is measured in momme (pronounced "mommy") — grams per square metre adjusted for silk's unique density. Just like GSM tells you a fabric's weight, momme tells you a silk's. Lower momme = sheer and airy. Higher momme = dense and luxurious.
When a customer asks why one silk costs more than another, name the species and the why. The MRP doesn't have to be defended — the story behind it does. Customers don't negotiate when they understand what they're actually buying.
"This is Muga — it only grows in Assam, and the cocoon makes its own natural gold colour. This is Tussar — wild silk from forest cocoons; the slubby texture is the silkworm's signature, not a defect. Same family, very different stories."
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Remember this always: Silk is not one fabric — it's a family. Mulberry, Tussar, Muga, Eri. Different species, different feel, different occasion. When you know the species, you can describe the piece. When you can describe the piece, customers trust you with the MRP.
Day 6 Quiz
Check What You Learned
3 questions · Mark your attendance · Keep your streak alive 🔥
Question 1 of 3
Which silk only comes from Assam?
A
Mulberry
B
Muga
C
Tussar
D
Eri
Question 2 of 3
What is “peace silk” called?
A
Mulberry
B
Tussar
C
Eri
D
Habotai
Question 3 of 3
Silk weight is measured in:
A
GSM
B
Grams per metre
C
Momme
D
Pounds per yard
Your WhatsApp Number
+91
Use the 10-digit number you have on this WhatsApp channel (no +91, no spaces) — this marks your Day 6 attendance.
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Hey! Day 6 of the Wcommerce Seller Academy 30-day craft series — today's lesson was about Indian silk types: Mulberry, Tussar, Muga, Eri. One family, very different stories. Free and useful if you’re curious about fashion or thinking about starting your own brand. Join the channel here 👇
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