Wcommerce Seller Academy
Day 6 of 30
Day 6 · Week 1 · Fabric Foundations
Silk is not one fabric — it's a family.
Stack of Indian silk sarees in various weights — Mulberry, Tussar, Muga, Eri
🧵

Silk has a species

WEEK 1 · FABRIC FOUNDATIONS

Silk Types — One Family,
Four Species

Different cocoons. Different feel. Different story to tell your customer.

The Concept
Momme = the weight of silk fabric Silk is measured in momme (pronounced "mommy") — grams per square metre adjusted for silk's unique density. Just like GSM tells you a fabric's weight, momme tells you a silk's. Lower momme = sheer and airy. Higher momme = dense and luxurious.
One specific silk weight unit
Momme
Light momme = summer drape · Heavy momme = wedding heirloom
Visual Guide

The Weight Scale of Indian Silks

Lightest → Heaviest (momme)
Mulberry organza 10–12 mm
Sheer · Pan-India☀️ Summer
Chiffon silk 8–10 mm
Sheer drape · Pan-India☀️ Summer
Habotai (lightweight) 12–16 mm
All-purpose · Pan-India🍂 Year-round
Tussar silk 18–22 mm
Wild golden · Jharkhand, Odisha🎉 Festive
Charmeuse silk 19–22 mm
Shine-one-side · Pan-India🎉 Festive
Banarasi silk 25–30 mm
Brocade · Varanasi💒 Wedding
Kanjivaram silk 30–40 mm
Heaviest · Kanchipuram👑 Ceremonial
← Sheer & CoolerDense & Heavier →
Side by Side

Meet the Four Species

Mulberry silk saree — smooth, white-cream
🌿

Mulberry

95%
of all silk
Mulberry
Karnataka · global standard
☀️ All seasonsSmoothVersatile
Tussar silk saree — wild, golden, slubby
🌾

Tussar

WILD
silk
Tussar
Jharkhand · Odisha
🎉 FestiveSlubbyNatural gold
Muga silk saree — natural gold sheen, Assam

Muga

GI
protected
Muga
Assam only
👑 HeirloomNatural goldAssam-only
Eri silk shawl — peace silk, warm matte
☮️

Eri

PEACE
silk
Eri
Northeast India
❄️ WarmPeace silkWool-like
Your Silk Quick-Reference
SilkMommeBest For
Mulberry
Karnataka · 95% of commercial silk
15–35 All seasons
Tussar
Jharkhand · Odisha (wild silk)
18–22 🎉 Festive
Muga
Assam only · GI protected
22–28 👑 Heirloom
Eri
Northeast India · peace silk
18–24 ❄️ Winter
Habotai
Lightweight everyday silk
12–16 ☀️ Summer
Charmeuse
Shine one side · matte other
19–22 🎉 Festive
Banarasi
Varanasi · brocade weave
25–30 💒 Wedding
Kanjivaram
Kanchipuram · ceremonial
30–40 👑 Ceremonial
Put It to Work

How to Use This in Your Store

Your Brand Edge
When a customer asks why one silk costs more than another, name the species and the why. The MRP doesn't have to be defended — the story behind it does. Customers don't negotiate when they understand what they're actually buying.
"This is Muga — it only grows in Assam, and the cocoon makes its own natural gold colour. This is Tussar — wild silk from forest cocoons; the slubby texture is the silkworm's signature, not a defect. Same family, very different stories."
💡
Remember this always: Silk is not one fabric — it's a family. Mulberry, Tussar, Muga, Eri. Different species, different feel, different occasion. When you know the species, you can describe the piece. When you can describe the piece, customers trust you with the MRP.
Day 6 Quiz

Check What You Learned

3 questions · Mark your attendance · Keep your streak alive 🔥

Question 1 of 3
Which silk only comes from Assam?
A
Mulberry
B
Muga
C
Tussar
D
Eri
Question 2 of 3
What is “peace silk” called?
A
Mulberry
B
Tussar
C
Eri
D
Habotai
Question 3 of 3
Silk weight is measured in:
A
GSM
B
Grams per metre
C
Momme
D
Pounds per yard
Your WhatsApp Number
+91
Use the 10-digit number you have on this WhatsApp channel (no +91, no spaces) — this marks your Day 6 attendance.
📲
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Hey! Day 6 of the Wcommerce Seller Academy 30-day craft series — today's lesson was about Indian silk types: Mulberry, Tussar, Muga, Eri. One family, very different stories. Free and useful if you’re curious about fashion or thinking about starting your own brand. Join the channel here 👇 https://whatsapp.com/channel/0029VbBkooA4IBhEX9wCTV0U 🧵
📤 Forward this → help a friend learn fashion the right way.